I propose to develop a web site for anyone in the sunglass, contact lens,
colored contact lens or laser vision correction market. The most important
features included in this site must be: savings, convenience and top quality
products. It is necessary to tie all aspects of the site together smoothly. By
this I mean the shopper must have the ability to purchase at any point In the
site, as well as the ability to get anywhere from anywhere. We must outline our
available products and services in such a way as to make it a “No Brainer”
for anyone. Our available products must be outlined from the onset. If vendors
need to be contacted to develop a wholesale relationship then this must be taken
care of as soon as possible. We must assess which products will maximize our
profit, which will maximize our marketability and which are just of necessity to
carry. We must develop a database of products and maintain prices, additions and
subtractions accordingly. One service I had in mind was to develop a free
service for anyone interested in laser vision correction. We can develop an
application where the patient inputs his/her doctor’s written Rx or their
contact lens box/bottle prescription, and we can take this information and
develop a sort of internet merge letter. By this I mean, we can send them an
email response as to their current eye condition, the best suited surgical
procedure for their condition, history of other’s w/ their Rx & results
and maybe even doctors in their area. I understand this might take away from the
promotion of INSIGHT, but remember, anything free – keeps em’ coming back!!
This will more marketing tool to draw people in, rather than a service. Also,
some production company or another could be contracted out to develop videos
which we could sell to candidates, doctors, surgeons, etc… Dr. Sopher could
develop a video directed to practicing optometrists interested in sales
techniques in the examination room.