Essay, Research Paper: Advertising Rules


Free Marketing research papers were donated by our members/visitors and are presented free of charge for informational use only. The essay or term paper you are seeing on this page was not produced by our company and should not be considered a sample of our research/writing service. We are neither affiliated with the author of this essay nor responsible for its content. If you need high quality, fresh and competent research / writing done on the subject of Marketing, use the professional writing service offered by our company.

Advertising Rules Mr. Royko's decision not to endorse the Mexican restaurants is
solid because he is following his own beliefs and ethics. People should make
their own decisions of a product. Also, if he did endorse the restaurant by
eating the taco he would be being dishonest to the viewers of the commercial. In
his decision to not endorse the restaurant, Mr. Royko is following his own moral
ethics. Often people watch television commercials and see products being
endorsed by celebrities such as Shaquile O’neal endorsing Taco Bell. The
viewers are lead to believe that the famous support these products and that by
buying them will make them a popular person too. Often the celebrities that
endorse products only do so for the money and do not stand behind them with any
guarantees or actually using the product themselves. In a basic sense, the
celebrities are lying to the people that they are trying to sell the product to.
When television viewers see Shaquile O’neal biting into a taco, they are lead
to believe that he eats there and likes the food. This advertisement also leads
the viewers to think that if a superstar like him eats there that the food must
be good and so they decide to go there based on the thought the Shaquile
O’neal might think that the food is good even though he never says so. The
thought never comes to mind that maybe they should talk to someone that has
eaten there and ask them how the food tasted or if they wold recommend going
there. In Mr. Mike Royko’s case he does not wish to endorse the Mexican
restaurant chain because he does not like Mexican food and also does not want to
imply to the television audience that he is recommending it to them. He would
rather not do the restaurant commercial and not make the money than to do it and
give a false impression to the audience of the commercial. People should rely on
their own standards to make the choice about a product and not the image of
someone else that does not have the same taste or desires that he or she does.
When thinking about advertising a product, people should also think about their
own moral beliefs and ethics. The product should be something that they would be
willing to back and support without having any reservations about it.
Good or bad? How would you rate this essay?
Help other users to find the good and worthy free term papers and trash the bad ones.
Like this term paper? Vote & Promote so that others can find it

Get a Custom Paper on Marketing:

Free papers will not meet the guidelines of your specific project. If you need a custom essay on Marketing: , we can write you a high quality authentic essay. While free essays can be traced by Turnitin (plagiarism detection program), our custom written papers will pass any plagiarism test, guaranteed. Our writing service will save you time and grade.

Related essays:

Marketing / Advertising
Advertising promotes more than mere products in our popular culture. Because images used in advertising are often idealized, they eventually set the standard which we in turn feel we must live up to....
Marketing / American Airlines
1. Issues 2. American Airlines’ objectives 3. The airline industry 4. Market 5. Consumer needs 6. Brand image 7. Distribution system 8. Pricing 9. Marketing related strategies 10. Assumptions and ris...
At American General Corporation we started from looking at company's market standing from potential investors point of view. First we take a look at the companies profile. American General Corporatio...
Marketing / Arctic Power
The Canadian laundry detergent market is mature, very competitive and dominated by three major consumer packaged goods companies, one of which is Colgate-Palmolive Canada (CPC). Arctic Power is CPC's...
"More than 70% of commercial bank assets are held by organizations that are supervised by at least two federal agencies; almost half attract the attention of three or four. Banks devote on avera...