Free Research Papers on Marketing

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Advertisement Offers Analysis

Marketing coursework, term papers on Marketing, Marketing essays
Through much research I have found 3 advertisements for popular companies that range from well done to tasteless. Introduced first will be an ad that is done well and with taste. Then, an advertisement that seems to be done poorly and has a message that could be misunderstood by some people. Finally, a totally tasteless ad that has no right to be seen by anyone with manners. This first ad is from... Full-text essay
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Advertising

Marketing coursework, term papers on Marketing, Marketing essays
Advertising promotes more than mere products in our popular culture. Because images used in advertising are often idealized, they eventually set the standard which we in turn feel we must live up to. Advertisements serve to show us what the ideal image is, and further tell us how to obtain it. Advertisers essentially have the power to promote positive images or negative images. Unfortunately, mos... Full-text essay
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Advertising And Media

Marketing coursework, term papers on Marketing, Marketing essays
The evolution of the mass media is very interesting subject of study that presents variations according to different circumstances. One of these is the place where this evolution takes place. Because media as institutions are part of society, are influenced from any particular characteristic that each society has. In the case of Greece, it's really interesting to see how the evolution of a medium... Full-text essay
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Advertising Rules

Marketing coursework, term papers on Marketing, Marketing essays
Advertising Rules Mr. Royko's decision not to endorse the Mexican restaurants is solid because he is following his own beliefs and ethics. People should make their own decisions of a product. Also, if he did endorse the restaurant by eating the taco he would be being dishonest to the viewers of the commercial. In his decision to not endorse the restaurant, Mr. Royko is following his own moral eth... Full-text essay
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American Airlines

Marketing coursework, term papers on Marketing, Marketing essays
1. Issues 2. American Airlines’ objectives 3. The airline industry 4. Market 5. Consumer needs 6. Brand image 7. Distribution system 8. Pricing 9. Marketing related strategies 10. Assumptions and risks 1- Issues The main issue of this case is the lack of profits of the airline industry, an industry that should be more than profitable due to the large amount of customers, the necessity of using ai... Full-text essay
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American General Corporation

Marketing coursework, term papers on Marketing, Marketing essays
At American General Corporation we started from looking at company's market standing from potential investors point of view. First we take a look at the companies profile. American General Corporation is a diversified financial services organization, provides retirement services, life insurance, and consumer loans. The company offers retail financial programs through fifteen thousand merchants. A... Full-text essay
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Arctic Power

Marketing coursework, term papers on Marketing, Marketing essays
The Canadian laundry detergent market is mature, very competitive and dominated by three major consumer packaged goods companies, one of which is Colgate-Palmolive Canada (CPC). Arctic Power is CPC's top-of-the-line offering in its laundry detergent line. Arctic Power is specially formulated for washing in cold water. The detergent has risen in market share from 4% in 1981 to 6.5% in 1986, and th... Full-text essay
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Banking Commission

Marketing coursework, term papers on Marketing, Marketing essays
"More than 70% of commercial bank assets are held by organizations that are supervised by at least two federal agencies; almost half attract the attention of three or four. Banks devote on average about 14% of their non-interest expense to complying with rules" (Anonymous 88). A fool can see that government waste has struck again. This tangled mess of regulation, among other things, inc... Full-text essay
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Black And Decker

Marketing coursework, term papers on Marketing, Marketing essays
1. FINDINGS Black and Decker's DeWalt line has been so successful in the USA that it is now the standard for both the Professional-Industrial and the Professional-Tradesman market segments. Nolan Archibald, Chairman, President and CEO of Black and Decker (B&D) saw the potential in 1994 to increase the companies market share through worldwide sales of B&D products. While the company had a ... Full-text essay
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Coca Cola Marketing

Marketing coursework, term papers on Marketing, Marketing essays
On the 14th of June Coca-Cola’s soft drinks were banned from the markets in Belgium and later also in Luxemburg and France. Two failures in the bottling system were the cause for the nausea that the people suffered. According to the article it would have been better if they would have acted fast and told the whole truth. Coca- Cola is in an ologopolistic market and therefore branding plays a grea... Full-text essay
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Colgate In Argentina

Marketing coursework, term papers on Marketing, Marketing essays
Colgate was founded in the United States in 1806 and for the first 100 years, its business focus was only there. However, in the very early 1900's, the Company began a very aggressive expansion program that led to the establishment of Colgate operations throughout the world. Today, Colgate-Palmolive is a $9 billion company, marketing its products in over 200 countries and territories under such i... Full-text essay
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Cumeco Marketing

Marketing coursework, term papers on Marketing, Marketing essays
This section of the marketing plan provides the marketing objective, the selected target market, the selected services, our marketing statement and our promotional recommendations. Goals tell were a business wants to go; strategy answers how to get there. Every business must tailor a strategy for achieving its goals. The strategy must then be refined into specific programs that are implemented ef... Full-text essay
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E-commerce Market

Marketing coursework, term papers on Marketing, Marketing essays
The firm’s objectives can be met and a go–ahead is suggested subject to addressing the recommendations. Macrosegmentation of the market identified machinery, wood, base metals and plastics as target markets for the firm. Revenue expectation based on a 0.4% market share is $329,000. Break even is $259,000 and requires contributions from 17 customer projects at an average billing of $15,000. The bu... Full-text essay
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E-Commerce Marketing

Marketing coursework, term papers on Marketing, Marketing essays
With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organisations must be able to utilise the various tools that technology has to offer. Technological factors have been of growing importance, parti... Full-text essay
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Females In Advertising

Marketing coursework, term papers on Marketing, Marketing essays
Advertisements are the most influential media in our world. They shape our ideas and affect our look and behavior. People look at pictures and tend to mimic what they see. Nowadays, advertisements depict women in a passive/submissive, almost childlike manner. This implies that women are subdued, that they need to be controlled and dominated. Or that they are not beautiful unless they resemble the... Full-text essay
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Frito-Lay Tostistos

Marketing coursework, term papers on Marketing, Marketing essays
In 1932, Elmer Doolin, who was in the ice-cream business, bought a recipe for corn chips from a Mexican man who was eager to leave the states and return home. From him Doolin acquired 19 accounts and old manufacturing equipment in hopes to start an entirely new industry in America. The first manufacturing plant for Fritos Corn Chips started out in Doolin’s mother’s kitchen. With a lot of hard wor... Full-text essay
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Internet Brand Development

Marketing coursework, term papers on Marketing, Marketing essays
Kellogg’s strategy was to produce a web site provided specific product line and brand information to interested consumers. The page displays particular product descriptions, nutrition information, and recipes. Provided as well are company contacts allowing direct consumer response. Corporation facts and financial statements are also available. The overall goal of these sites are to reinforce the ... Full-text essay
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K-mart Management

Marketing coursework, term papers on Marketing, Marketing essays
K-mart's upper management is attempting to bring K-mart "upmarket" without losing the chain's discount image. The goal is to change the store's image from a no-frills discount store to a retailer of quality, brand-name merchandise offered in modern, attractive displays. K-mart is attempting to change with its typical customers, who are now more educated and sophisticated than earlier in... Full-text essay
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Kellogg`s Company

Marketing coursework, term papers on Marketing, Marketing essays
Objective: Our goal in composing a financial statement is to construct the most comprehensive, thorough document possible, in order to attract investors and to confirm that we have taken the time to explore as many potential issues for your business as may arise. Summary of findings: Our level of cereal marketing investment early in 1998 was not sufficient in the face of extremely competitive mar... Full-text essay
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Market Research In Schools

Marketing coursework, term papers on Marketing, Marketing essays
In the article "Schools Profit From Offering Pupils for Market Research", Mary Tabor explains the new relationship between schools and businesses. During the school day, businesses use children as willing subjects of market research. They do such things as taste tests and answer opinion polls. This is a difficult subject to pick a definite side on, because both sides have good arguments... Full-text essay
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Marketing Management

Marketing coursework, term papers on Marketing, Marketing essays
"Marketing ideas have made singularly little penetration into the centres of influence of the construction industry. To some extent this follows from the character of the industry as an agglomeration of service organisations, not without structural relationship to one another, but serving a clientele from which individuals seek service very infrequently." (Jepson & Nicholson, 1972: ... Full-text essay
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Marketing To Tweens

Marketing coursework, term papers on Marketing, Marketing essays
Our research into the tween market led to many discoveries about this group of current and future purchasers. We looked at statistics, marketing approaches, and responsibilities of those involved with this demographic group. Who are the tweens, what do they like, and how do they spend their time and money were areas where we probably gained the most insight from the research. Other areas looked a... Full-text essay
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Nike Ads

Marketing coursework, term papers on Marketing, Marketing essays
While I was flipping through the pages of “Maxim” magazine looking at the gorgeous women and laughing at the funny captions, I stumbled upon an advertisement that made me laugh out loud. It is a series of four pages, two facing each other, and then two more layed out in the same way. The first set of two pages has a hot dog on the left page and the Nike Air Flight Posite on the next. It’s not fan... Full-text essay
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Paper Products Corporation

Marketing coursework, term papers on Marketing, Marketing essays
Mary Miller is the marketing manager for Paper Products Corporation and she has to decide whether she should allow her largest customer to buy some of Paper Products' file folders and market them under their own name, (Natcom Inc.) rather than the File X’s brand, used by Paper Products. Mary is afraid that if she doesn't accept the offer, the customer will find another file folder producer. Mary ... Full-text essay
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Pepsi Marketing Mix

Marketing coursework, term papers on Marketing, Marketing essays
Contributing to this industrial revolution among other industries were Manufacturing, Agricultural, Automotive, Chemical, Hotel, Banking Business Services, Real estate, Tourism and information Technology to name a few. But on such industry that has been holding onto its share of the market since its inception note in the USA - its birthplace - but all across the globe as well as the Beverage Indu... Full-text essay
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Star Appliances

Marketing coursework, term papers on Marketing, Marketing essays
Mission Statement Company Objectives Company Overview 1. Historical Outline 2. Products and Services 3. Financial Statements SWOT Analysis An analysis of company’s strengths An analysis of company’s weaknesses An analysis of company’s opportunities An analysis of company’s threats Business Strategy Marketing Mix Product Pricing Place Promotion Analysis of Major Competitors in the ... Full-text essay
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Subliminal Ads

Marketing coursework, term papers on Marketing, Marketing essays
A collective term for public announcements designed to promote the sale of specific commodities or services while being integrated below the threshold of perception or awareness. To sell products, merchants consciously use subliminal advertising as a basis for general consumerism. This seems like an unnecessary task, but when taken into consideration all the people, who have expressed their disbe... Full-text essay
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Super Bowl Commercials

Marketing coursework, term papers on Marketing, Marketing essays
Super Bowl advertising: What really works? Introduction. 1. Introduction. Once a year almost the entire U.S. population sits down to watch the same program, the Super Bowl. But they are also watching scores of brand new commercials. The commercials they are watching are produced by the best and the brightest in the business using immense amounts of money. At a record average of $2.2 million dolla... Full-text essay
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Toyota Satisfaction Committee

Marketing coursework, term papers on Marketing, Marketing essays
Toyota executives lead the customer satisfaction committee at TMS and TMC. * These committees help establish the link between marketing strategies and operational realities of the organization. DEVELOPMENT OF CUSTOMER SATISFACTION COMMITTEE * One of Toyota's key indicators of its performance for customer satisfaction is "initial quality" or " the quality percieved by the customer i... Full-text essay
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University Market

Marketing coursework, term papers on Marketing, Marketing essays
There is a problem because Kathy Kelleher, manager of Bentley’s wanted to keep the market open to everyone. But everything seemed to be targeted toward the student and faculty at the University of Arizona. What is the critical question? The critical question is if she wanted to provide a facility that would appeal to all why is Kathy Kelleher putting so much effort into exposing the University ma... Full-text essay
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